Aveda has a long history of supporting clean water initiatives, and Charity Water is a key partner in their efforts. Here's the rundown:
Partnership Focus: Since 2018, Aveda has partnered with Charity Water, a nonprofit dedicated to bringing clean water to developing communities. This aligns perfectly with Aveda's mission of environmental responsibility.
Fundraising Efforts: Aveda raises money for Charity Water through their annual Earth Month campaign. This campaign includes various activities at Aveda salons and institutes, such as:
Tip for a Cause: Customers can add a donation to their salon bill.
Special Events: Salons might host cut-a-thons, fashion shows, or other events with proceeds going to Charity Water.
Impact: Their partnership has been successful. Aveda has raised over $5.7 million since 2018, impacting over 131,000 people in countries like India, Nepal, Madagascar, and Ethiopia.
Walks for Water: While not specifically Charity Water events, Aveda's Earth Month efforts often include walk-a-thons to raise awareness about clean water issues. These walks can be organized by individual salons or as part of larger regional initiatives.
Overall, Aveda salons play a key role in raising money for Charity Water's clean water projects. By participating in Earth Month activities and Walks for Water, stylists and clients can contribute to a cause that improves lives around the world.
